http://www.judisohn.com/2009/01/looking_forward_to_2009/ It's a reason, not an excuse Sun, 14 Mar 2010 21:43:17 -0700 http://wordpress.org/?v=2.9.2 hourly 1 http://www.judisohn.com/2009/01/looking_forward_to_2009/comment-page-1/#comment-19933 Wendy Covey Wed, 07 Jan 2009 08:52:17 +0000 http://www.momathome.com/2009/01/looking_forward_to_2009/#comment-19933 With smaller non-profits, having a comprehensive segmentation strategy can be overwhelming. TREW Marketing has found success with these groups by choosing 1-2 segments and going really deep in both researching needs and executing segmented communications. By the year's end the proof will be in the results, and successes can be built upon with adding more segments (or sub-dividing the '09 segments) in 2010. Segmentation is definitely a journey, not a destination. Thanks for the dialog, Judi! With smaller non-profits, having a comprehensive segmentation strategy can be overwhelming. TREW Marketing has found success with these groups by choosing 1-2 segments and going really deep in both researching needs and executing segmented communications. By the year's end the proof will be in the results, and successes can be built upon with adding more segments (or sub-dividing the '09 segments) in 2010. Segmentation is definitely a journey, not a destination. Thanks for the dialog, Judi!

]]> http://www.judisohn.com/2009/01/looking_forward_to_2009/comment-page-1/#comment-19931 Beth Kanter Wed, 07 Jan 2009 04:40:44 +0000 http://www.momathome.com/2009/01/looking_forward_to_2009/#comment-19931 Can I just say me too? Thanks for this cogent post! Can I just say me too? Thanks for this cogent post!

]]> http://www.judisohn.com/2009/01/looking_forward_to_2009/comment-page-1/#comment-19930 Roger Carr Wed, 07 Jan 2009 04:37:17 +0000 http://www.momathome.com/2009/01/looking_forward_to_2009/#comment-19930 I agree with you that segmentation is growing in importance. Not just to communicate in a way that resonates but also to determine the communication channels to communicate with. I agree with you that segmentation is growing in importance. Not just to communicate in a way that resonates but also to determine the communication channels to communicate with.

]]> http://www.judisohn.com/2009/01/looking_forward_to_2009/comment-page-1/#comment-19929 chris muscarella Tue, 06 Jan 2009 05:20:10 +0000 http://www.momathome.com/2009/01/looking_forward_to_2009/#comment-19929 Judi, I like the refrain of segmentation. Obviously the best way to do that is through engagement. What do you think about smaller nonprofits being more conversational with their audiences? Ideas on how to do that? Judi, I like the refrain of segmentation. Obviously the best way to do that is through engagement. What do you think about smaller nonprofits being more conversational with their audiences? Ideas on how to do that?

]]> http://www.judisohn.com/2009/01/looking_forward_to_2009/comment-page-1/#comment-19928 Jordan Viator Tue, 06 Jan 2009 04:28:01 +0000 http://www.momathome.com/2009/01/looking_forward_to_2009/#comment-19928 Ditto on Chris' above points. I think 2009 will be a great year for small to medium nonprofits who now realize/embrace the importance of online tools and technology and can accomplish great things on a budget. Segmentation will only further the effectiveness of these tools. As always, I'll keep an eye in your blog in 2009 to see how this resolution plays out for C3 : ) Ditto on Chris' above points. I think 2009 will be a great year for small to medium nonprofits who now realize/embrace the importance of online tools and technology and can accomplish great things on a budget. Segmentation will only further the effectiveness of these tools. As always, I'll keep an eye in your blog in 2009 to see how this resolution plays out for C3 : )

]]> http://www.judisohn.com/2009/01/looking_forward_to_2009/comment-page-1/#comment-19927 Chris Bailey Tue, 06 Jan 2009 02:45:12 +0000 http://www.momathome.com/2009/01/looking_forward_to_2009/#comment-19927 Judi, you hit the nail squarely on the head with segmentation. What's interesting is that this concept has been out there for quite a while...and like you said is not always executed well by nonprofits. But maybe we're at a tipping point now. We've had the technological capability to segment for a while; now, there's momentum to communicate to diverse audiences that I think is one result of social media filtering outward. Judi, you hit the nail squarely on the head with segmentation. What's interesting is that this concept has been out there for quite a while…and like you said is not always executed well by nonprofits. But maybe we're at a tipping point now. We've had the technological capability to segment for a while; now, there's momentum to communicate to diverse audiences that I think is one result of social media filtering outward.

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